The mobile app sets new technology and user-experience standards for the equipment rental industry and will continue to evolve to include tools and features designed to improve our customers’ experience with Herc Rentals.
Larry Silber, CEO
Hertz Equipment Rental Company (HERC) recognized the strategic importance of digital transformation in order to improve its customer experience. As part of its spin-off from HERTZ Auto Corporation,it used the opportunity to embark on the first phase of its digital transformation strategy in the form of a mobile app. Our challenge was to partner with HERC on creating?an industry-leading mobile app.
Worry Free Labs worked with HERC on product strategy, technical strategy and architecture, content strategy, user experience design, art direction, and visual design for iOS and Android. The app features include an eCatalog,?eCommerce capabilities, rental location finder, account management, reporting and gamification.
The mobile app sets the standard in the equipment rental industry and will be key to driving incremental?revenue growth and profitability for the company. HERC successfully launched the mobile app by the spin-off date – a critical milestone for their digital transformation roadmap and it showcased to their new investors the company’s commitment and ability to deliver change.