2016 is shaping up to be a busy year in the world of mobile and digital marketing, with mobile use gaining ground against desktops, the increasing popularity of digital assistants, new devices and technologies, and important changes to critical websites like Google, Facebook and?Instagram. Also, consolidation continues to be a major theme as digital consulting firms and digital agencies continue to invest in rounding out their capabilities. Deloitte just announced that its acquiring creative agency Heat, which is its 12th acquisition since 2012. We have highlighted below?a few other emerging?mobile and digital industry and marketing trends for 2016.
ChrisApps to Help You Stick to Your Goals for the New Year!
We?re only a few days into?2016, and a New Year means a New You! Temptation, however, is all around us?-?enticing?us to eat those?cookies, buy that pricey new gadget, and/or hit the snooze button one more time instead of going to the?gym. ?The reality?is that sticking to your New Year?s resolutions isn?t always easy... ? Luckily, we live in an age where technology can help make?achieving our?goals a little easier.
ChrisApple Watch UX ? Wins and Challenges for Early App Developers
The rush is on as thousands of popular apps on the iPhone and iPad join the fray on the new Apple Watch. But as early adopters have learned, what works beautifully on one system can?t always be ported directly to another. Let?s take a closer look at some user interface challenges?faced by early adopter apps and how they?ve shifted their focus for this new consumer innovation.
ChrisThe Most Popular Apps for iOS and Android ? and Lessons Learned about Their Users
It?s no secret that top apps on each platform have strong mobile user experiences and enjoy a kind of prestige and envy from all types of developers. But do the most popular apps secretly reveal a little more insight into the habits and personalities of their customers? Let?s take a closer look.