A startup point on the dot NYC

Yes, we have all heard it by now. New York City recently decided to institutionalize what has been clear for years. Namely, the fact that NYC is more than a city and is definitely not just any city in the world. It is a lifestyle, a rock star, a royalty in the globe?s metropolises, and as such, it deserves its own top-level domain in the virtual world. And it got the world?s attention, alright.

While the applause, gasps and gossips are still going on, let?s look at what the dot before NYC can possibly mean to you as a citizen of New York. Most likely ? simply another dot, unless you take special pride in your geographical location. The situation changes, however, if you are a startup located in the city and you are looking for an authentic voice in the big business world.

Let?s be honest ? it is an act of generosity on the side of New York City to share its fame with the business people that it so kindly hosts anyway. After all, the NYC brand has been growing and has been consciously developed for decades, so it would be a waste to let it die off on coffee mugs and made-in-China items. Moreover, what happens online these days becomes a substantial part of what happens at all in the business world, which means that your internet presence and face are of greater importance than ever before. Becoming tech savvy is not a side activity of the geeks among the entrepreneurs. Nowadays it is imperative to have an aesthetically accomplished and user-friendly website, as well as to adapt to the ever-so-fast growing world of mobile apps for tablets and smartphones, which have turned into a must for modern-day startups.

A .nyc domain, first of all, would definitely make your website stand off from the rest, especially if you are quick to adopt it (P.S. registration will be possible later this year). If your business is localized in New York, then it makes perfect sense to directly associate yourself with the domain and thus with the location. You will surely be more easily discoverable by location in the online searches, and this is certainly a benefit. After all, that is the functional rationale of the domain, and it is meant to support local businesses and to open new doors for their operations, while in the same time connecting them altogether with the city identity.

But even if your startup is not focused only in New York, it also makes sense to profit from the city brand and appear big and grow bigger, taking a, well, bite from the Big Apple. You can build your budding company?s profile on the established image of New York and also benefit from the local connectivity that the dot allows for. NYC has lots of ambitions in terms of engaging its citizens and businesses online and even aims to become a tech hub. Thus, it certainly will not stop being an up-and-coming place to be any time soon.

So gear up and go online ? create a mobile user experience that drives results and an astonishing web?interface design,?and grab your dot NYC before somebody else has.

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