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Common-Sense Approaches to App Use for Parents of Toddlers

As a parent, you want to help your child to develop in the healthiest way possible. However, deciding how to manage app use for toddlers may be a source of worry. Many parents feel judged by others for giving their toddlers too much screen time, while others worry that they aren't making the most of the eLearning opportunities that educational apps present for young kids. Take a look at these common sense tips to help you find the right balance between screen time and the real world for your developing child.Read More
Worry Free LabsWhat are the best mobile analytics tools?

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Exploring Mobile and Digital Marketing Trends for 2016
Paul ChoiExploring Mobile and Digital Marketing Trends for 2016

Exploring Mobile and Digital Marketing Trends for 2016

2016 is shaping up to be a busy year in the world of mobile and digital marketing, with mobile use gaining ground against desktops, the increasing popularity of digital assistants, new devices and technologies, and important changes to critical websites like Google, Facebook and Instagram. Also, consolidation continues to be a major theme as digital consulting firms and digital agencies continue to invest in rounding out their capabilities. Deloitte just announced that its acquiring creative agency Heat, which is its 12th acquisition since 2012. We have highlighted below a few other emerging mobile and digital industry and marketing trends for 2016. Read More
Facebook Is Shutting Down Parse So What Now?
Worry Free LabsFacebook Is Shutting Down Parse So What Now?

Facebook Is Shutting Down Parse So What Now?

Many of us in the mobile development world were shocked this week to learn that Parse is shutting down. For those that don't know, Parse is (was) a popular mobile back-end as a service (MBaaS) and we have built a few apps using it. With the sudden announcement, we thought it would be good to reexamine the value of using a MBaaS, some of Parse's competitors, and talk about our plans for moving forward without Parse. Read More
What are the best mobile analytics tools?
Worry Free LabsWhat are the best mobile analytics tools?

What are the best mobile analytics tools?

After the smartphone started gaining popularity about 10 years ago, it did not take long for mobile devices to displace personal computers as the dominant method of accessing the Internet. With such a large portion of website traffic originating from mobile phones and their installed apps, any business that is successful, or desires to be, needs to know how their mobile sites and apps are being used by their customers in order to increase the success of their marketing campaigns and improve sales. Read More