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About us

Our Talented and Highly Experienced Team of Strategists, Designers, Software Engineers and Project Managers believe every project is an opportunity to make an impact and help clients discover ways to develop thoughtful identities and become technology leaders.

Our goal in every project is to be Innovative through strategy, design and engineering to create products that exceed our clients’ expectations, provides an enjoyable user experience, all while maintaining the highest level of creativity. Client relationships are valuable to us and we approach each one with the intention of forming a lasting partnership and ongoing learning experience.

Worry Free Labs is a subsidiary of PointClear Solutions, the only software development partner that incorporates expertise in healthcare clinical informatics and user experience to build transformative healthcare technologies. PointClear and Worry Free Labs now offer the most robust and in-depth set of user experience and user interface capabilities on the East coast. Worry Free Labs and PointClear joined forces to offer consumer grade solutions to the rapidly growing mobile health market.

Leadership Team

  • CEO-Worry Free Labs--Paul Choi

    Paul Choi

    Chief Executive Officer / Director

    Paul helps clients achieve exceptional results through design and technology. He has helped build successful growth companies as an active investor and as part of management. Paul spent over 8 years advising Fortune 500 companies on strategic transactions at Barclays Capital and Banc of America Securities. He received an MBA from UNC Kenan-Flagler Business School and B.S. from NC State University. Paul loves to surf and play golf. Contact Paul

  • Brian Badillo

    Brian Badillo

    Vice President of Business Development

    Brian has over 12 years of experience in business development and management consulting having worked at ExxonMobil, Accenture, and Citigroup before joining WFL in 2013. He has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Information Systems from Arizona State University. Brian loves talking strategy with clients and enjoys exercise, beaches, and volleyball. Contact Brian

  • Thadd Selden

    Thadd Selden

    Chief Technology Officer

    Thadd leads the software engineering team and has been working in Ruby on Rails since its infancy. He started his career in the defense sector at Raytheon and has been building complex web and mobile applications since in 2009. He has been a key player in dozens of successful applications. Thadd has a degree in Physics and Math from Randolph Macon College.

  • David Issa UX Designer

    David Issa

    Chief Experience Officer

    David leads the UX design and strategy practice at Worry Free Labs, advising clients on strategy, design and technology. He began his career as an enterprise software entrepreneur and has 11 years experience leading successful enterprise and consumer web and mobile applications for clients such as Disney, Bloomberg and the CDC. He earned a Masters from Keio University's Graduate School of Media Design and received a B.A. from NYU.
  • Micah Heiselt Mobile UX Designer

    Micah Heiselt

    Director of User Experience

    Micah understands users, what they want and like. When a client presents a complex system or idea, he pulls it apart, gets rid of the fat and builds a simple and easy-to-use user experience. Micah's eclectic career includes instructional design, web and print design for e-commerce, and packaging design. His experiences have helped shape his endeavor to find the perfect design solution. He graduated with a degree in graphic design from BYU.

Board of Directors

  • CEO-Worry Free Labs--Paul Choi

    Paul Choi

    Chief Executive Officer / Director

    Paul helps clients achieve exceptional results through design and technology. He has helped build successful growth companies as an active investor and as part of management. Paul spent over 8 years advising Fortune 500 companies on strategic transactions at Barclays Capital and Banc of America Securities. He received an MBA from UNC Kenan-Flagler Business School and B.S. from NC State University. Paul loves to surf and play golf. Contact Paul

  • David Karabinos

    David Karabinos

    Chairman / Chief Executive Officer - PointClear Solutions

    David is a born entrepreneur who lives to transform young companies into booming enterprises. His 35 years of executive experience have enabled him to establish PointClear as a leader in the healthcare technology development space. David’s career portfolio is just a smidge top-heavy with successful companies he founded or held C-level positions with, including EquaTerra, Harvest Business Advisors and eHealthClaim.
  • Blaine Anderson

    Blaine Anderson

    Director / Chief Operating Officer - PointClear Solutions

    Blaine oversees the delivery of all client engagements for PointClear. As a founder and chief operating officer, he’s deeply invested in ensuring the success and satisfaction of both employees and clients. He counts as his greatest professional achievement growing PointClear from just a simple idea among friends into a thriving healthcare-focused software development and UX company.
  • Lee Farabaugh

    Lee Farabaugh

    Director / Chief Experience Officer - PointClear Solutions

    In her role as chief experience officer for PointClear Solutions, Lee is all about making the customer experience a memorable one — think of her as a leading wedding planner for the product of your dreams. Drawing upon astute business analysis, clinical insight and user experience, she leads an amazing bunch of experts who work together to ensure PointClear’s customers are deeply and deliriously happy with the products delivered to them…or else.
  • Neal C. Evans

    Neal C. Evans

    Director / Chief Technology Officer - PointClear Solutions

    Neal has more than 20 years of experience working with computational technology. While we’re not entirely sure what that means, we’re guessing his expertise ranges from applied projects (traditional private-sector IT and software engineering) to the theoretical/research world (computational physics, artificial intelligence and optical design). The bottom line? He’s kinda smart.
54 W 21st Street, Suite 607 New York, NY 10010

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54 W 21st Street, Suite 607 New York, NY 10010

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